{"id":2,"name":"Plamen","url":"https:\/\/toptransfer.ch\/","description":"As Marketing Director at Swiss Top Transfer, I lead the digital growth and brand positioning of a premium limousine service in Switzerland, catering to high-end clients including executives, diplomats, and international travelers. When I began, the company relied heavily on expensive paid traffic from Google Ads. I developed and executed a comprehensive SEO and content strategy, managed content creation, and optimized both On-Page and Off-Page SEO.","link":"https:\/\/toptransfer.ch\/blog\/author\/marketing\/","slug":"marketing","meta":[],"elementor_introduction":{"ai-get-started-announcement":true,"exit_to":true,"globals_introduction":true},"_links":{"self":[{"href":"https:\/\/toptransfer.ch\/blog\/wp-json\/wp\/v2\/users\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toptransfer.ch\/blog\/wp-json\/wp\/v2\/users"}]}}